Information and knowledge management for managers Term Paper

Information and knowledge focussing for managers - Term Paper ExampleGoals and Objectives The organization aims to provide high prime(a) solutions at the most cost effective prices for its clients, so that it establishes a distinct image in the market. Type and Range of Products Initially, Web Windows specialized in ingrain announce and radio advertising, but now, it has diversified into online advertising also. Web Windows specializes in display as well as social media. Knowledge Management plenty The clients have the option to choose for advertising in specific sectors such as radio, social media or display or decide for a junto of marketing mix to reach their advertising goals. At present, there atomic number 18 several clients who opt for an advertising mix that spans across various mediums and there are many other clients who are keen on focusing on one particular avenue. Each of the client bank notes are assigned to an account management team who work very closely with the clients are deliver what they require. This team consists of various talenteds in different avenues such as print advertising expert and online advertising experts. The team also has industry analysts who played a key role in providing market and industry inputs to the team. Apart from advertising experts, each account management team also has Client relationship managers who deal directly with the clients and serve as point of contacts. Therefore, it is clear that the organization operates at multiple levels because numerous roles and experts have to come together to meet a common goal. The knowledge is highly tacit in nature because of the dynamic set up of the advertising industry. With attrition as well as internal transfers, effective knowledge transfer, including transfer of tacit knowledge blends really important. THIS PARA... Across industry, the level of competition has become very high during the past decade. This has increased the importance of effective knowledge sharing and knowledge transfer. As organizations have moved ahead to bring closely a system that is effective, they have unearthed some processes that are barriers from being knowledge management effective (McDermott and ODell, 2001). These factors are mostly unique to particular organizations, but some of the most common factors are inadequacy of organizational structures, cultures that do not encourage information sharing, denominational segregation, lack of proper framework and so on (Riege, 2005). Additionally, it is also important to consider whether employees are motivated enough to share the information or not (Groff and Jones, 2003). There are different schools of thought that midriff around knowledge transfer. The techno-centric school of thought primarily focuses on how knowledge related to technology is transferred where as the organizational school of thought focuses more on how an entire organization can adapt to knowledge transfer (Hislop, 2003). Ecological school of thought has a high focus on understanding how pack interact, and how knowledge transfer is in fact a complex adaptive system (Jashapara, 2003).The concept of knowledge transfer or information management itself is not very new in many organizations. In most instances, this information transfer happens only in cases of explicit knowledge. For example, an employee passing.