Case Study Analysis Samsung and Tablet Business Model

Question: Discuss about theCase Study Analysisfor Samsung and Tablet Business Model. Answer: Introduction The national business systems are distinct based on the political economy, belief system, and cultural roots of a country. Competition in the technology industry is pushing the South Korean Conglomerate, Samsung to respond by countering its rivals in the market. Samsung operates in different business portfolios including electronics, chemicals, finance and insurance, machinery, and other subsidiaries (Barkema, Chen, George, Luo, and Tsui 2015). The issue has been the conflicting business model that companies in this industry have used. Interestingly, the subsidized tablet business models remain a niche as it is dominated by the Google Nexus 7 and Amazon Kindle Fire seem to be a limiting factor for other entrants (Barrett 2013). In fact, most companies can only sell the tablets where the contents of these firms are available and to consumers who are ready to pay for the content or relevant advertising. Based on the Asian business system that focus on quality to services, the subsidized business model requires a distinct measurement and judgment (Barkema et al. 2015). Currently, many people seem to judge the technology industry depending on the units sold and overall market share. It is essential for the companies to use profits in assessing the performance of the company. To this effect, it would be prudent to judge the Google Nexus 7 and Amazon Kindle Fire should be judged by the profits generated from the content sales and advertising. The business platform has exposed the strength of every player in this mobile tablet strategy. Apple seems to be the strongest company in the tablet platform as evident in its profits and sales (Somaya, Teece, and Wakeman 2012). Similarly, Amazon appears to understand the platform as the subsidized business approaches focuses on the content than applications. To this effect, Amazon needs more time to develop its platform because the Kindle Fire is a new kid on the bloc (Kirk 2012). Besides, Google does never understand the tablet platform because its platform is weak and has failed to hurt its phone sales thus crippling the tablet efforts. In fact, by introducing the Google Nexus 7, the company has confirmed its focus on content than applications. For Samsung, its understanding of tablet platform is moderate. Conversely, the Korean giant has no control over its android operating system. Samsung no longer controls the Android apps and content thus exposing the company to the competiti ve pressure (Bajarin 2014). The Samsungs tablet model appears to be a two-fold. For instance the hardware of the current tablet forms the basis of its value chain. The company has no control over the software, apps, content, and overall ecosystem. Unfortunately, the hardware where it can add value is moving towards commoditization and good enough rapidly (Zeman 2014). The future of the platform between the operating and hardware systems of the competitors remains alive. However, the businesses will succeed based on their business models. For instance, the companies can change the models, because Apps will retain its platform as the tablets take the lead (Kirk 2012). Samsung tablets has nowhere to go and the company must readjust based on the Asian business model to allow it generate substantial profits. The future of the platform will depend on the business model. Unfortunately, the current models are never responsive towards the future. Bibliography Bajarin, Tim. How Apples Business Model Burned Samsung. The Daily Techpinion, September 26, 2014. https://techpinions.com/how-apples-business-model-burned-samsung/35093. Barkema, Harry G., Xiao-Ping Chen, Gerard George, Yadong Luo, and Anne S. Tsui. West Meets East: New Concepts and Theories. Academy of Management Journal 58, no. 2(2015): 460-479. https://dx.doi.org/10.5465/amj.2015.4021. Barrett, Paul M. Apple v. Samsung: Three Lessons from the Smartphone Patent Fight. Bloomberg June 5, 2013. https://www.bloomberg.com/news/articles/2013-06-05/apple-v-dot-samsung-three-lessons-from-the-smartphone-patent-fight. Kirk, John. Battle of the Tablet Business Models: Lessons Learned and a Look Ahead. Featured Tech.pnions Samsung, October 5, 2012. https://techpinions.com/battle-of-the-tablet-business-models-lessons-learned-and-a-look-ahead/10987. Somaya, Deepak, David J. Teece, and Simon Wakeman. Business Models and Patent Strategies in Multi-Invention Context. IVEY Business Journal September/October 2012. https://iveybusinessjournal.com/publication/business-models-and-patent-strategies-in-multi-invention-contexts/. Zeman, Eric. Samsungs next Frontier: Apps. InformationWeek April 21, 2014. https://www.informationweek.com/mobile/mobile-applications/samsungs-next-frontier-apps/d/d-id/1204595?itc=edit_in_body_cross.