Kellogg’s Marketing

Phase 1 Companys Market Planning Colorado Technical University MKT210-1301B-07 Fundamentals of market place Lou Piermatteo February 25, 2013 Frosted Mini-Wheats The product I have chosen is Frosted mini-wheat. Frosted mini-wheat is superstar of the number one products of eat food. Frosted mini-wheat was first launched on the east coast in 1961. In 1961 Frosted mini-wheats was across the country debuted making mornings shine from sea to shining sea. Frosted mini-wheat is made of whole-grain fiber to keep you at your high hat all morning long. We allow for be discussing the market strategy and mission goals of Kelloggs frosted mini-wheat.Kelloggs and frosted mini wheats take pride in helping people tolerate goodish and in fit. Companys Mission Statement Frosted mini-wheats mission teaching or jingle is Keepsem full and focused (Kelloggs 2012). Frosted mini-wheats is a well-favoured eat in a little biscuit. Kelloggs believes that every morning should start with a healthy bre akfast. Kelloggs frosted mini-wheats has commercials all all over the television today. They are ranked number 17 in television advert. Frosted mini-wheats is one of the top texture marketers they market directly to the fosters and not the children.The television commercials target children to get them to eat a more than(prenominal) healthy breakfast to get their day started. Kelloggs frosted mini-wheats is packed with fiber and to the highest degree a full days worth of gains to keep you full all morning(Kelloggs 2012). Kellogg is a planetary Company Committed to Building Long-Term Growth In Volume and Profit and to Enhancing its Worldwide lead Position by Providing Nutritious Food Products of Superior Value Companys Business and Marketing objective and goalsKelloggs is focused on enriching and delighting the world though foods and brands that matter. They are nourishing families so they net thrive and flourish. Kelloggs is a confederation of possibilities and promises of people and their well-being. Today nutrition continues to be the core of our business. And cereal is an integral part of how we can help to meet the nutritional needs of people all over the world (Kelloggs 2012). Kelloggs believes in integrity, accountability, passion, humility, simplicity, and results.The more the company can do for the community the more people will want to buy their products. (Kellogg2012). What is the Companys position in the Marketplace and its Differentiation Strategies? Kelloggs is ranked number three is market facts from 2009 reports. They use television and internet marketing for their advertising. In February 2012, Kelloggs introduced 2 dozen new products. They expected 15% of 2012 global sales from products introduced in the previous three years. Kelloggs is commitment to product innovation has brands that consumers know and love (surperformance 2013).Kelloggs pecuniary highlights of 2011 show increases over the past five years. The net sales were up 4%, operation wage up by 2%, and the net earnings per share were up by 6%. Kelloggs net sales for 2011 were $13. 2 billion dollars (Kelloggs annual report 2011). The 2011 report shows the progress and coming(prenominal) direction in four key areas Marketplace, workplace, environment, and the community. Kelloggs is dedicated to help the community. In February 2013, Kelloggs plight to provide one-half billion servings of breakfast to children and families who need it the most.They are the number one cereal company in the U. S. Kellogg has pledged $1 million in grants in the U. S. to nonprofit partners Action for Healthy Kids, overlap Our Strengths No Kid Hungry campaign and Food Research and Action Center so that more schools can participate in federally-funded breakfast programs. The company will also work to expand breakfast programs around the globe, maximizing product donations and advocating for the important role breakfast plays in the diet. (Kellogg2012).Control 42% of glo bal market share for Pre-sweeter cereal, which is more than triple the market share of any of their competitors. They have the strongest brand recognition and advertising recollection of all the cereal manufacturers (Kellogg2012). Kelloggs is a very passionate company. They look out for their customers fitting as much as their employees. The more a company does for the community the more people will buy their products. Frosted mini-wheats is a cereal that Kelloggs has promoted and made a number one cereal.There are many different kinds of frosted mini wheats to keep up with the changes and predilection of people today. Frosted mini wheats are a nutrition and healthy breakfast for everyone. Theyre packed with fiber Thats what makes whole grains so terrific. Starting your day with one bowl of Frosted Mini-Wheats cereal delivers 24% of the daily value of dietary fiber for adults. Thats 3 times the fiber compared to sweeten Nut Cheerios. (Kelloggs2012). Kellogg maintained its previou sly provided outlook for 2013.For 2013, Kellogg expects net sales growth to be approximately 7%, while reported earnings (excluding impact of mark-to-market adjustments but including Pringles integration costs) are expected to grow amongst 5% and 7%. Reported operating profit ((excluding impact of mark-to-market adjustments) is expected to increase at a higher rate than earnings growth (Zacks2013). References www. 4-traders. com/kellogg-company. com www. kelloggcompany. com www. kelloggcompany2011annualreport. com http//sg. finance. yahoo. com/news/kellogg-beats-overall-keeps-2013-181621345. html www. frostedminiwheats. com www. sbaweb. wayne. edu/ssasser/pp29. ppt